Altera Announces SOPC World Conferences in China

SAN JOSE, Calif., Oct. 10 /PRNewswire-FirstCall/ --

   What:  Altera Corporation (NASDAQ: ALTR) today announced that it is
   bringing its SOPC World Conference 2003 to Shanghai and Beijing, China,
   this month.  System architects, designers, and manufacturing executives
   are invited to attend free technical sessions and hands-on
   demonstrations.  There, they can learn how to successfully implement
   embedded processing, digital signal processing (DSP), high-speed system
   design, as well as how to interface with and control a variety of memory
   standards.  In addition, conference participants will get an advanced
   look at three new product families, including Altera's 90-nm FPGAs coming
   in 2004.

   When and Where:

   Date           City           Location
   Oct. 15        Shanghai       Shanghai International Convention Center
                                 No. 2727 Riverside Ave.

   Oct. 20        Beijing        Beijing Marriott Hotel West
                                 No. 98 Xisanhuan Beilu

   For additional information, please visit http://www.altera.com/sopcworld.

   Contact:  Bruce Fienberg
             Altera Corporation
             (408) 544-6866
             bfienber@altera.com

   Altera, The Programmable Solutions Company, the stylized Altera logo,
   specific device designations, and all other words that are identified as
   trademarks and/or service marks are, unless noted otherwise, the
   trademarks and service marks of Altera Corporation in the U.S. and other
   countries.  All other product or service names are the property of their
   respective holder.

CONTACT: Bruce Fienberg of Altera Corporation, +1-408-544-6866, or
bfienber@altera.com

Web site: http://www.altera.com/